Social packaging

WineIDs: Countless varietals and vineyards can sometimes make finding - and remembering - a wine you like a confusing task. Thankfully, Dutch startup 94Wines has simplified the process, assigning each wine a unique color and number, known as WineIDs, rather than a name. The company created a short quiz that helps drinkers identify their respective personal WineIDs, which then directs them to the wines that meet their preferences. And in a high tech social twist, consumers are also able to attach personal digital content (could be a web page, video, e-card, whatever) to any bottle; they need only upload the content when they place an order, and the information is converted to a QR code that is then attached to the label.