Monday, June 29, 2009

The lunch cart revolution continues to go gourmet

For decades the food truck has been the blue collar bastion of greasy deep-fried fare. Now it's time to get excited about the lunch cart's recent gourmet makeover. Popularized on the coasts, foodie trucks, such as LA's now-famous Kogi, have found the perfect moment to compete with restaurants. The combination of highly mobile social networking technologies, which allow them to communicate their locations and dishes with real-time ease, and savvy citizens looking to save a little cash on lunch has lurched foodie trucks into the limelight. Here are some new trucks that we wish would park outside our office!

Border Grill Taco Truck : While they are newcomers on the truckin' scene, the owners of this taco truck, Susan Feniger and Mary Sue Milliken, have been prominent players in the Los Angeles culinary world for some time now: They are co-owners of Border Grill, a sustainable restaurant which has been spicing up Santa Monica's taste buds since the '80s. The taco truck, which so far has been popping up around downtown Los Angeles, offers budget versions of the restaurant's fancier fare, including $2 tacos and $5 quesadillas, as well as other treats such as brownies and pomegranate lemonade.

Click here to follow Border Grill Taco Truck's Twitter feed.

La Cense Beef Burger Truck : Slated to start serving up mouth-watering burgers to hungry Midtown Manhattan workers sometime next week, LCB Burger Truck will only serve beef sourced from 100% grass-fed cattle. The brainchild of the sustainable Montana ranch where the beef is raised, the six-ounce burgers will be cooked to patrons' specifications, topped with specialized condiments such as caramelized onions, and accompanied by potato chips.

Click here to follow LCB Burger Truck's Twitter feed.

Marination Mobile : Not all foodie trucks start with a chef looking to spread the delicious lunch love: Seattle's Marination Mobile was created by entrepreneurs Kamala Saxton and Roz Edison, who, despite not having restaurant industry pedigrees, were proud of their homemade marinades. Combining Hawaiian, Mexican and Korean cuisines, this lunch-haven-on-wheels serves up everything from kalbi tacos and kalua pork sliders to kimchi quesadillas and SPAM masubi. Vegetarians will be tempted by the marinated tofu tacos and heaping bowls of kimchi fried rice. Most items ring in under $5, leaving not only your stomach happy, but your wallet too.

Click here to follow Marination Mobile's Twitter feed.


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