Monday, March 30, 2009

Three home trends for 2010

More consumers eat, entertain and generally spend more time at home.

Below are trends predicted for the kitchen and beyond:
  1. The live-in kitchen. Consumers spend three to four hours in the kitchen every day, not only cooking there but using it as a place to entertain, work, craft and spend leisure time. The kitchen is being reinvented as a second living room, as appliances are camouflaged and functional objects are hidden or minimized, allowing people to create ambiance in the room.
  2. The wellness kitchen. Buying local food and/or growing your own often means it will be fresher and free from pesticides and preservatives -- in short, more nutritious. Today's consumers are also interested in purifying their water and air.
  3. Cooking for fun. We're a nation of foodies, a Nielsen survey found one in every five households has a "budding gourmet chef." It's not just women spending more time in the kitchen, either; "gastrosexuals" are men who consider cooking more of a hobby than a household chore, and use kitchen skills to impress friends and prospective partners. The popularity of the Food Network has helped to inspire a new love with food and cooking, and he expects consumers to continue to search for new recipes, techniques and cooking tools.
    -passed on from Chuck's rocketship

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